Because it matters

Seneca

Seneca is a leading postsecondary educational institution with a reputation for offering high quality programs at the baccalaureate, diploma, certificate and post-graduate levels.

Brief

To showcase their pride, they dedicated a small area of the school to the donors. Create and design the environment that harmonizing the space with Seneca branding, and create a strong feature that will live within the space.

Solution

Create templates and living posters that connect donors and students with inspirational messages and stories of success. Research and create iconology that ties the donor wall with Seneca branding and history.

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01 Sub-branding Identifier

Acknowledging their internal group is essential to organizational clarity providing general information about the templates and the subjects.

02 Let it breath

White space is created to organize the different components of the design and allows the main feature to stand out.

03 Design Trend

Overlying body copy on photography forms a sense of depth. Huge contrast of weight in the typography to create friction and hierarchy.

04 Logo Slug

Allows for Seneca logo to live, and an option to add other logos for future use.

Animation
Sample