Good for you, Good for the planet
Barilla Pasta
A global leader in pasta and food products, recognized for its Italian heritage and commitment to sustainability. The Cayman Island Cookout event was designed to showcase Barilla’s brand values, history, and sustainability initiatives.
Challenge
Translate Barilla’s sustainability story into an experiential environment that felt warm, authentic, and educational while maintaining clear brand hierarchy and visual consistency.
My Role
Designed booth graphics, brand collateral, typography, and infographic systems. Owned visual hierarchy, layout structure, and icon usage across environmental and take-away materials.
Outcome
Produced a cohesive experiential environment that communicated Barilla’s sustainability journey while reinforcing its heritage and brand values. The design encouraged engagement, education, and meaningful interaction with the brand.
