Crafted in the Heart of Jamaica

Appleton

For over 265 years, Appleton has been crafting authentic, premium rums using time-honored traditions that have been passed down from generation to generation. From cane to cocktail, their critically acclaimed rums are created by the environment, ingredients, and practices that are unique to their Estate.

Challenge

Appleton has gone through a rebranding, with a fresh new face and prospective. Create a unique new way to reach their old audience, as well as gain new ones.

Outcome

The creation of an interactive table, a perfect blend of new school and old school shopping. It helped increases engagement among shoppers and improves learning about the new product.

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