Students go through the marketing process and strategies to successfully bring a product or service to market. Students will apply these strategies to an integrated marketing campaign. Topics include: creative brief, research, identifying target markets, developing a strategic plan, presentation techniques, team dynamics and forms of marketing communications.

We worked effectively as a group. Developing a creative brief identifying for our target market, communication objectives, unique selling proposition and support for given pieces of advertising. We understand the importance of our market research. We integrate messages and creative strategies across all communication platforms, including traditional media advertising, websites and interactive advertising, and effectively deliver a group presentation.